An Open Letter to Real Estate Professionals
Dear real estate professional,
It's 2024, and machines seem more and more positioned to step in where humans once stood. Artificial intelligence dominates the headlines, failing algorithms have proven they can take livelihoods away, and leads from major listing websites now cost an actual arm and a leg.
But as a professional in real estate, you're in a special position where the heart of your business revolves around your relationships with humans, and this simple fact will always remain true, even in the face of the jarring speed at which technology seems to advance.
Is your online presence streamlined to help you begin these important interactions with other people?
At Sapphiric, we're serious about helping you establish an online presence to communicate what you're about. We're determined to be useful for you, and we're determined to get it right.
At the moment, online presences in the real estate world seem to fall into one of two categories: self-guided with tools like WordPress or Squarespace, or outsourced for a pretty penny. In the former camp comes the responsibility of understanding advertising, marketing, psychology and a lot of other skills that could each individually be a career path. On the other hand, not doing it yourself means paying someone else to do it, and who's got the budget for that?
This is where we're hoping to step in. But we can't do it without your help.
If we're going to really nail this, we need to learn from you: your experiences, your expertise, your thoughts, ideas and opinions.
We'd be honored if these are things you'd be willing to share with us in a 30-minute call. In return, we'll happily spend a portion of the call assessing your current website. Free of charge, of course.
Sincerely,
Paul S. Chun
