From the dial-up era to the AI era, the truths of real estate have been stubbornly persistent: it's your sphere of influence. Whatever magic the wand that IDX was is all but depleted in this era of aggregation superpowers like Zillow and Redfin.
You're on your phone all the time, just like buyers and sellers. How do slow or broken websites make you feel? And what do you think a slow, broken website communicates to buyers and sellers?